It’s such a gift to work with clients whose work is making a positive impact in the world. Jack’s Lemonade stands out to me as one of the most inspiring. Jack is a little boy who has seizures. In an effort to give back, he sold lemonade and donated all of the profits to The Hospital For Sick Children in Toronto. I created the logo, letterhead, business cards, flyers, and cards for him. The logo speaks directly to his lemonade business and emphasizes joy even in the midst of illness.
Branding for Jack’s Lemonade