Branding for Jack’s Lemonade

It’s such a gift to work with clients whose work is making a positive impact in the world. Jack’s Lemonade stands out to me as one of the most inspiring. Jack is a little boy who has seizures. In an effort to give back, he sold lemonade and donated all of the profits to The Hospital For Sick Children in Toronto. I created the logo, letterhead, business cards, flyers, and cards for him. The logo speaks directly to his lemonade business and emphasizes joy even in the midst of illness.