A few years ago, I had the privilege of working with a German client called KliniPharm. They have several lines of natural skincare products and they approached me to create the branding for one of their new lines. They gave me their dream and asked me to visually bring it to life. I started with an almost blank slate and created the product name (Eleana), the logo, product labels, packaging, banners, letterhead, business cards, and even car advertising. We focused on emphasizing the natural benefits of their skincare products. It was so fun to be given such creative freedom and to work with a company that provides high quality products, while also considering the environment.